Hello!
I’m Ashleigh
Based south of Boston, I’m a narrative-driven brand and marketing designer with 8 years of experience working for world class brands. I graduated from Massachusetts College of Art and Design with a BFA in Graphic Design. My work includes visual identity systems, brand collaborations, and social media strategic design.
Previously worked at Wayfair for 8 years, crafting narratives across identity and campaign systems. I’ve also partnered with Rue Gilt, J.Jill, and Converse creating memorable marketing pieces.
what I bring
my process is rooted in storytelling, informed by data. I begin by identifying the tension, what a brand needs to say versus what the audience actually responds to, using research, cultural insight, and performance signals to ground the direction. From there I develop a central idea that can carry across every touchpoint. Design becomes the vehicle for that idea, not the starting point—shaped and refined through continuous feedback and real-world response. The result is a campaign that feels clear, cohesive, and built to resonate, not just visually, but measurably.
Simple ideas
Through every step I focus on staying true to brand values and making space for thoughtful, lasting work.
Lasting impact
I create visuals designed to stay with people long after the first impression.
Strength in AI
I use AI to build faster and think smarter.
Humans first
Everything we create is for humans, therefore I keep them top of mind.